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If you click on a blog, say, a blog about growing roses, which would you rather find? A list of links that you have no idea if they are any good or not or if they even link to a reputable company? Or an informative, well-written article about growing roses that has a link at the bottom for a company that, while you still don’t know if they are trustworthy or not, the person who wrote this content thinks so and they sure sound like they know what they are talking about. Which one do you think does better sales every month? Exactly. The blog that uses articles.
This is the number one reason why you should be knowledgeable about the products you wish to sell. It will be a million times easier to write content that sounds like it was written by an expert if you know your way around your product. If a web surfer stumbles upon your blog, finds your articles well-written, informative and fun and then sees a link to buy a product related to the article, your chances of making money off of that customer go up 100 times. The big secret to affiliate marketing isn’t a magic formula or miracle catchphrase. It’s well-written content.
There are even companies out there that will write content for you, for a small fee. It may seem like a silly thing to invest in on the surface, but once you see the hard numbers that show how much better affiliate blog do with content then without, you’ll be on board in no time flat.
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