Top 10 Search Engine Optimization Strategies For Your Website!

By Michael Fleischner | Marketing Expert, Internet Marketing Secrets*
Although the concept of search engine optimization can be somewhat complex, there are a number of basic search engine optimization techniques you can use to improve your organic search results. Keep the following in mind when trying to achieve top rankings for your website.

1. Meta Tags.
Meta tags are simple lines of code at the top of your web page programming that tell search engines about your page. Include the title tag, keyword stag, description tag, and robots tag on each page.

2. Create and update your site map.
Developing a site map is a simple way of giving search engines the information they need to crawl your entire website. There are plenty of free software packages on the web that can help you generate a sitemap. Once you create a site map, submit it to Google and Yahoo.

3. Ensure that all navigation is in HTML.
All too often, navigational items are in the form of java script. Even though navigation technically still works in this format, it’s not optimized. Create your navigation in HTML to enhance internal links throughout your website.

4. Check that all images include ALT text.
Your image’s alt text is spider ed by search engines. If you’re not including your keywords in alt text, you’re missing out on a huge opportunity for improved search engine result placements. Label all of your images properly.

5. Use Flash content sparingly.
Content generated through java script or flash is a big no-no. Some webmasters like to use flash because of the presentation. If you must, use it sparingly, but only after your site has been properly optimized with basic search engine optimization in mind.

6. Make sure that your website code is clean.
Keep in mind when optimizing a web page crawlers are basically only looking at your source code. When programming your web pages, having W3C compliant code can make all the difference. Run your code through a W3C validator before promoting.

7. Place keywords in your page content.
Search engines scan your website and web pages for keywords. Shoot for a keyword density of between two and eight percent. Google likes your page to be at the lower end of this scale and Yahoo at the upper end.

8. Submit your website to search engine directories.
It’s always a good idea to let large search engine directories know that you’re out there. Submit your website URL to directories like Google, Yahoo, and DMOZ.

9. Build links to your website.
Consider building a link exchange program or create one-way links to your site using articles or forum posts. All major search engines value the importance of your website based on how many others websites are linking to it.

10. Stay the course.
Good optimization takes time. People expect to see results immediately. You may very well see improvements in a short period, but reaching the number one position takes time. Be patient.

Learning to optimize your website for search engines takes time and patience. Start by applying basic search engine optimization principles. If you’re new to website optimization, or even a well seasoned veteran, begin by prioritizing which pages are most important to you and go from there. Soon you’ll find yourself moving up the rankings.

Source Author :

Michael Fleischner is an Internet marketing expert with more than 12 years of marketing experience. To discover how to improve search engine rankings on Google and other major search engines visit

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5 Secrets of the Top Bloggers

By Michael Fleischner*

Blogs are becoming more and more popular. If you don’t already have a weblog of your own, you’ve at least posted a comment to one, read one, or heard the term used in everyday conversation.

You may also have noticed that only a small number of blogs are truly known in each industry. As is true with most major media, “the cream rises to the top”. The best weblogs have a large following and are valuable sources of information for thousands of readers. There are five primary reasons why some blogs become popular and others don’t:

1. Focusing on a Popular Content Area. One of the most important characteristics of a successful blog is appropriate content. In order to gain a large following your blog must cover a topical area that is broad enough to be of interest to a large number of individuals but specific enough to have meaning.

Weblogs that provide information on obscure topics can never have a sizable audience because the topic is of limited interest. So, if you’re going to start a blog of your own, make sure that your content area is broad enough to appeal to a large audience.

2. Content that’s timely. The best way to keep your blog readers interested is with timely content. Your blog should cover current events, opinions, and topics. Popular weblogs often comment on current events tied to their particular subject area or industry. Not only is the content meaningful to blog readers, but it encourages them to interact with your blog posts by placing comments.

Timely content is anything that is of current interest. Your best sources for timely content include daily newspapers, magazine
es, Internet news sites, and industry journals. Be sure to choose timely content that can be discussed and debated. This improves the overall effectiveness of your blog posts.

3. Updated Daily. The blogs that attract the most readers are those addressing popular content areas, covering timely topics, and refreshed on a daily basis. If your weblog adds a new post everyday, then readers have a reason to return. Providing daily updates on a consistent basis helps users to develop the habit of visiting daily. Updated content builds a loyal following while encouraging word-of-mouth referrals about your posts.

4. Comments from Industry Experts. Nothing speaks with more authority than an interview with an expert. The most popular blogs integrate interviews, commentary, podcasts, and other posts that include an expert who offers their thoughts and opinions on a given topic or current event. This is an essential reason why so many people return to the most popular blogs over and over again.

If you’re wondering how to recruit experts for your blog, than look to current best practices for blogging and Internet marketing… simply ask. Industry experts are always looking to share their ideas. If you can’t arrange for an in-person or phone interview, email the expert a list of questions and ask for their responses.

5. Use Interactive Media and Visuals. It’s difficult for blog readers to read flat, boring text day in and day out - regardless of how stimulating a topic may be. The most popular bloggers know this and have enhanced their blogs with audio, video, external links, screenshots, and more.
The best way to improve the overall popularity of your blog is to present blog content in a variety of formats. Visit other blogs and determine what type of interactivity would work best for your blog. You don’t need to go overboard, just add interactive content where it makes sense to do so.

By following the lead of today’s most popular blogs, your blog can thrive. Follow the blog secrets listed above for enhancing your blog and improving readership. The key is to plan your blogging activities carefully and encourage interaction with your readers. This enhances the overall effectiveness of your blog and makes for a truly great blogging experience for everyone. Happy Blogging!

Source Author :

*Michael Fleischner is a marketing expert and the president of MarketingScoop.com. Visit today for free marketing information and marketing blog directory. Michael has more than 12 years of marketing experience and had appeared on The TODAY Show, Bloomberg Radio, and other major media. Visit his marketing blog for further details.

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