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Thursday, April 24, 2008

Basics of Online Marketing

morenicheAs an online marketer, you must know the two important things you need to know about affiliate marketing. I assume that you are one of those people who want to make a lot of money without ever having to put on a suit and tie and going to the office. And let’s not deny that we all dreaming of financial independence and be a successful online marketer. The first thing you need to keep in mind at all times about affiliate marketing is: content rules. You must know how to make your own content and how to come up with quality stuff. Getting surfers to look at your website is not that hard. Making them read more than a couple of lines is a bit harder.

The second most important thing is to gain links that point to your site, which will bounce you up in search engine ratings. Make sure the links are always from web pages that focus on the same topic as the articles they point to, otherwise you are going to lose points with the search engines and that should be avoided at all costs.

Getting It Started:

Pick a niche market, identify some topics and start writing. Get about 10 articles up on your website, get links for every one of them and then keep an eye out and see if people like them or not. Every morning re-read one of the articles and see if your writing style is really crystal clear and if the ideas stand out from the text and are easy to grasp by anyone.

After weeks of doing this re-read your first articles once more. I am perfectly sure that you will be surprised of how poorly written they seem. Feel free to re-write them, or to write new ones that focus on the same topics and solutions, but with a different approach and wording. Don’t strive to be 100% original every time because this is impossible.

In a short while you will notice that your site is getting a lot of attention because of the friendly content. Keep everything simple and make sure your pages can be accessed easily by surfers who don’t land on your main page. Having a website that doesn’t look slick, but has loads of good content tells people that you are a real person and that you aren’t trying to pull anything.

morenicheMarketing campaigns, flashing banners and slick ads are nice, but you don’t need them. Just write articles and get links. Then write more articles and get more links. Repeat this until your website becomes a mandatory stop for people who want to be well-informed on the topic you’ve chosen. The links and surfer clicks will give you good ratings and the original content will make you unique.

Write good articles, put in plenty of keywords (don’t use them blatantly), make sure the links to the merchant website stand out and get other websites to link to you. That’s all you need to know to make a lot of money on the internet.

So there you have it, the big list of tasks that you need to do in order to become a successful affiliate marketer. Sounds too simple? Well, it sort of is simple, but not as simple as you’d expect. What you need to do is to write good articles that can really answer the questions your readers have in mind. This means finding a topic, becoming thoroughly acquainted with it and analyzing possible solutions.

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